Bacardi Greece

On June 14th, 2025, Bacardi Greece and Do It For Fun PR launched Patrón El Alto tequila with an exclusive event at Bagatelle Athens, Astir Marina. The ultra-premium brand was impressively showcased across every touchpoint – from elegant invitations to signature cocktails and branded photobooth – creating a seamless luxury experience. Top tier celebrities and influencers, including Athina Ikonomakou & Bruno Cerella, as well as rapper Light, generated content reaching millions of followers, while premium press coverage in outlets like Vogue.gr and HarpersBazaar.gr delivered massive visibility. The launch positioned Patrón El Alto as Greece’s new standard in luxury tequila.